Branding

This logo’s lettermark is multifaceted in terms of all the significance it holds. The block shape balancing on its corner is a visual representation of the BCRI as the “cornerstone of the civil rights story.” The letters wrap around to represent how we are learning from the past and embracing the future by making connections and inspiring new generations of leaders. The logo’s composition instinctively draws your eyes up to the dot of the “i,” which stands for the countless individuals who have been and who will be instrumental in movements for equal rights. In a more literal sense, the logo bears a resemblance to the aerial view of the Birmingham Civil Rights National Monument and centers BCRI as the hub of activities.

Agency: The Modern Brand