Powers Art Center
Objective: Crafting a captivating brand identity for a museum that effortlessly harmonizes its vast collection, primarily showcasing the iconic artwork of Jasper Johns, with its awe-inspiring architectural marvel, nestled within the breathtaking mountainous panorama of Carbondale, Colorado.
The Building
The Land
The Collection
Branding, Website
“The Powers Art Center is a world-class museum and study center dedicated to the memory of John G. Powers who, along with his wife, Kimiko, was an avid collector of contemporary art.”
Solution: With so many features to showcase—from the vast Colorado landscape to the unique architecture—it was difficult to portray everything in one concise mark. The final logo highlights what is considered the heart of PAC, the extensive permanent collection of works from Jasper Johns. The icon, a series of cropped concentric circles, and word mark, arranged in horizontal strips, is a nod to John’s iconic target and flag pieces. The logo’s bright primary colors also mimic the popular hues from the wide collection of contemporary works.
Agency: The Modern Brand